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Courageous Marketing 

with Emily Ann Peterson

 

 

Stand on your unshakeable confidence.

 

 

We all want highly engaged, super invested, and energetic cheerleaders as part of our tribes, audience, and communities. But finding those people can be terrifying, intimidating, or seemingly impossible at times.

Artists, small business owners, tech startups, and nonprofits have the same struggle to market themselves to the right people. This shows up with low attendance, small profits, soul-sucking marketing campaigns, and lack-luster events.  Often they present themselves to potential audiences in ways that either attract the wrong folks or in ways that unintentionally repel the right folks.

  • Small businesses want bigger profits, higher sales, and easier operations.
  • Communicators, speakers, media hosts, authors, and writers need to know their message was received, and received powerfully well.
  • Artists & musicians want authentic, non-icky marketing & promotion strategies in order to confidently fund themselves or their next projects.
  • Corporations and nonprofit organizations want to know their community/customer base is growing at a rate that other investors and donors can get behind.

Each of us has something the world really needs. However, even though our passions fuel our motivation, as courageous creatives, we sometimes get “too close” to our projects. This can cloud and muddy the messages we’re attempting to communicate to our people.

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Ask yourself this:

Are you attracting the right people?

Are you repelling the wrong people?

 

If you listen closely...

Your audience, attendees, and patrons are already telling you how to present yourself to them.

This is how I help my clients: Together my clients and I find those answers and use them to create products and marketing to share their message effectively and authentically. We do this so my clients don’t feel gross or incongruently mismatched to their marketing and vision.

Courageous creatives from all over the world have discovered the perfectly tuned marketing, messaging to magnify their work in the world. You can join their ranks!

Once and for all, I help to end the uphill battles of how to present yourself & your business to the world. I do this by guiding you to lean into your heart, integrity, and confidence.

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About Emily Ann Peterson

Emily Ann Peterson is a singer/songwriter, speaker, author, host of top-rated Apple podcast Bare Naked Bravery, and creative consultant who uses constraints like a machete and fear like a lawn mower.

Because she knows a belly laugh is required for survival and is no stranger to life on the limb, her tribe of audience, fans, listeners, and clients are filled with creatives who know they are meant for epic things, but don’t quite know how that plays out in the real world.

In 2013 she was diagnosed with an Essential Tremor in her right hand which forever altered her livelihood as a cellist/cello teacher. This degenerative neurological disease opened her life's love of expression into wider mediums, specifically songwriting and writing.

She creates Resonance with a capital "R" for people who crave all things beautiful, strong, sacred, and sensual. She writes for people who struggle to remember what hope feels like and sings to those who yearn for something secret. She speaks to those who are done being bored and are really into creativity.

How Does It Work?

After scheduling a meet-n-greet appointment via the link below, we’ll discuss your unique project/product/passion and the scope involved in our client/consultant relationship. I offer this “first date” pro-bono because we both need to know if it’ll be the right fit to work together.

All consultations occur via videoconferencing calls. Automatic payments after each appointment is standard, however alternative invoicing can be arranged. Most clients will find 6 weekly calls to provide a powerful wealth of resources. However depending on the client's situation, some retain services for an ongoing weekly basis.

I have a very limited space for my consulting clients, so reach out now to reserve a meet-n-greet appointment before it's too late. 

 

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Case Studies

 

Courage to Encounter Massive Business Transitions

Janet Haney: Author/Speaker & Retail Business

Janet Haney came to me after having just self-published a gem of a memoir titled which told her story of losing her nine-year old son, witnessing her husband lose his battle to cancer, and surviving breast cancer with only her daughter by her side who later left to go to college. Hence the book title: Hello Nobody: Standing at the Door Alone What to do When Everything Changes. Over the course of several weeks, we created a website, press kit, and more for her book release.

After the dust settled, she recognized what she really needed help doing was selling her other retail business. She’d owned a little knitting shop for over 12 years and it was time to move on, but saying goodbye was terrifying. What would life look like if she closed the shop? Where would that little community go?

Together over 6 months, Janet and I created successful plans for tying off all the loose ends and mustering up the courage to take big steps. Because our work together was founded upon her calling and creative curiosity, we ended up transferring ownership of her business, to a loyal customer!

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Today she and I are aiming her creative energies on public speaking and teaching creative writing workshops to people undergoing big life transitions. Keep your eyes peeled for more of her awesomeness!

She Says...

Bravery has many faces.  It peeks out from under the covers of circumstances and wants to be seen, but fear chokes out our brave parts.  Fear grabs us by the heart and mind and tells us lies that are easily believed. It’s a blanket that wraps itself around us and holds on tightly.  Fear won’t let bravery shine.  

Sometimes we need help to pull away the covering of fear and find the courage to be brave and sometimes that help is a person: Emily Ann is that one.

Bravery begins one step at a time.  As it's given the soil of courage and understanding, bravery blooms inside us and becomes large enough to walk under.  I needed help to do that, and if you do too, this is the place to start. You can discover the gift hiding inside you just waiting to be uncovered.

Bravery can be learned.  Here’s a chance to discover how.  

~ Janet Haney, author & business owner

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Nurturing Community with a Crystal Clear Cause

Life With Herpes: Podcast & Community

Alexandra Harbushka and I began working together when she decided to start a movement and community around breaking the stigma of living with herpes. Her cause was clear, but her tribe’s real problems were more subtle. Not only that, but her marketing strategy needed to respect the privacy of her community. Because parts of her community are “still in the closet,” this meant she couldn’t use social media with the same expectations as another business owner.

So together we unveiled how her own experiences with herpes could provide her tribe with invaluable resources and services. She and I created and refined her main marketing funnel, sales pages, and her podcast’s website attracting community members that are ready to become her biggest fan and customers. We created a visual brand around the vivacity and excitement she promises her Life With Herpes community.

Today we continue our work together by tweaking and adjusting her marketing to create high-converting, authentic interactions between herself and her community.

She Says...

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Emily Ann is a breath of fresh air and is always full of new ideas. She is multifaceted when it comes to her talents. I believe her magic formula is that she is a musician and a songwriter. Emily Ann knows how to craft her message through her music and her creativity and then transform it to a marketing plan or a brand.  Those talents are extremely helpful when it comes to creating your brand, copy or content for your audience. Not only is she creative but she is also able to look at your business and help you become very systematized which helps your clients' user experience.

Emily Ann has helped me tremendously when it comes to presenting my message in a very clear and concise way that my audience will understand, in a way that they like and they want to come back. I know that my brand would not be consistent throughout all the areas of my business if it was not for Emily Ann's unique eye. I am grateful for her talents and of course our time together. 

~ Alexandra Harbushka, founder of LifeWithHerpes.com

Empowering Others to Do What They Do Best

Fons: Tech Startup

The tech startup founder and CEO of Fons reached out to me because I was one of the first adopters of their baby-fresh, brand-new software to organize my billing and scheduling. They were sitting on a gold mine of life-changing software for client-based businesses but they needed help with copywriting, messaging, creative marketing, and consulting for their growth strategy.

Side-by-side, their CEO Eric Branner and I found the pieces of their messaging to ensure the highest conversion rates possible. We mapped out plans for content and email marketing. We refined their social media campaigns for high optimization. With the help of their genius graphic designer and software developers, we tailored sales pages for constant growth and ensured their app is the height of life-changing for their users. We continue this work today, by additionally brokering business partnerships around mutual admiration and by building a network of content creators and influencers..

All of this work is founded upon an emphasis in being excellent human beings who care about helping other and empowering small businesses to do what they do best.

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Simple Steps to Putting Yourself Online

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Fellow singer/songwriter, Mandy Troxel, asked me to help unfreeze her website fears. We chatted for a bit and realized that she was only a few, simple steps away from joining the 21st century! Within a couple conversations, she was up and running!

She says...

I knew I was out of the woods!

Finding your voice is not an easy thing. Self-promotion is even stickier. Put the two together and, if you're like me, you've created the perfect storm of overwhelm. Emily has rock-solid understanding of all things self-promotion, as well as an uncanny ability to break down even the most intimidating hurdles into manageable action items. Thirty minutes with Emily Ann literally turned months of disheartened procrastination regarding my own website on its heels. When Emily Ann heard my excuses and then said "Let's just get this done!" I knew I was out of the woods!

Emily Ann is a straight-talker with a smile. If I am working with someone, I don't want to just get sweet talked. I want someone who is insightful AND unflinchingly honest, even if it means calling me out on my own self-sabotage - whether it's denial, procrastination or emotional roadblocks. I know that I can count on Emily Ann to tell it to me straight. And usually she smiles while she does this, which of course means I don't even catch on at first to how she is totally calling me out. I love this. This makes me get to the heart of the matter so much more quickly, whether it's honing in on the goals of a project or trying hard to see something through to the end. If I need a hand zeroing in on a goal or needing a plan as to how to break down a project into manageable action items, I call Emily Ann.

~Mandy Troxel, singer-songwriter